I began my full-time role with Learfield Studios in March of 2022. As a Social Content Specialist, I work to bridge the gap between Gopher Sports Properties and the University of Minnesota Athletics Department to create unique content that satisfies sponsorship needs. I also lead the charge to navigate NIL content creation and create new video series highlighting Minnesota Athletics.
Sights & Sounds
Sights and Sounds is a weekly content series presented by the Minnesota Lottery throughout the football season. I film in the tailgate lots for about 2 hours each game, then utilize footage from our football producers, house cameras, and radio calls to turn a video for both the video board during the game and social media post-game.
Day in the Life
Gopher Athletics - Day in the Life is a monthly video series presented by Blue Cross Blue Shield. The series focuses on overall health and well-being, and how the university supports and grows its student-athletes. Formerly titled ‘Whole Health Gophers’, I made the shift away from a formal sit-down interview style to a mic’d up format. After changing the graphics package and reworking the content series, I’ve seen major improvements through analytics tracking. The mic’d up format is more engaging, and viewers have proven that through greater impressions and engagement rates.